About Beauty By Kate
Beauty by Kate is a professional hair and makeup business founded by Kate, a passionate artist dedicated to making clients feel confident and radiant. She specializes in creating personalized looks that reflect each individual’s unique style and vision. Whether it’s for a wedding, special event, or just a day of glam, Beauty by Kate brings your beauty dreams to life with skill, creativity, and heart.
Brand Refinement
To align with Kate’s vision and elevate the overall look and feel of her business, we led a full brand refinement for Beauty by Kate. This included a custom color palette featuring soft, romantic tones that reflect her warm and professional style. We created a full logo suite—primary, secondary, and brand mark—for use across print and digital platforms, designed to feel timeless yet modern. A complementary font set was selected to ensure consistency and elegance throughout her brand materials. The result is a cohesive, elevated brand identity that beautifully represents Kate and the experience she offers her clients.
Web Refinement
As part of the brand refresh, we redesigned the Beauty by Kate website to better reflect Kate’s personality, professionalism, and the elevated aesthetic of her updated brand. The new site features a clean, modern layout with intentional use of her refined color palette, fonts, and brand elements to create a seamless visual experience. We streamlined the navigation for ease of use, highlighted her services and portfolio with curated imagery, and incorporated clear calls to action to encourage client inquiries. The result is a warm, welcoming, and user-friendly website that feels both elevated and personal—just like Kate’s work.
